Advertising Campaign | FEBRUARY 2020

MOUNTAIN EQUIPMENT AW'20 | MOUNTAINEERING

For Mountain Equipment's Autumn Winter 2020/2021 campaign we were asked to capture a variety of winter mountaineering shots appropriate to the Lhotse and Manaslu Jackets, including video clips from key parts of the day that allow for product focussed short form social media content. The brief said, ''We're going to be doing it 'for real' and it should look that way throughout. As far as possible this should not look like a staged shoot, more reportage of some really competent people moving well in an impressive landscape."
Photography/Cinematography - Lukasz Larsson Warzecha Producer - Ulrika Larsson Executive Producer/Creative Director - Richard Bailey Climbers - Ella Wright, Scott Webster
PROJECT DELIVERABLES:
- selection of hero images
- RAW video clips