Advertising Campaign | November 2018

WILD IN ME - JOHN MUIR TRUST

The Wild in Me series celebrates wildness and the relationships between people and wild places. In the first film, poet Helen Mort finds inspiration for a new poem The Wild in Me among the striking scenery of Quinag in Assynt, and at Sandwood Bay, one of the UK's most awe-inspiring beaches. Renowned climber, photographer and mountain guide Dave 'Cubby' Cuthbertson explores Steall Gorge and the slopes of Ben Nevis as he reflects on a life shaped by the mountains.

The third film focusses on TV presenter Jon Snow's personal love for the woodland environment, and the importance of trees as a natural solution to the growing climate crisis.
Director of Photography - Lukasz Larsson Warzecha Producer - Ulrika Larsson Creative Director - Ian Parnell Assistant - Jan Bella Executive Producers - Daisy Clark, Kevin Lelland Talent - Helen Mort, Dave 'Cubby' Cuthbertson, Jon Snow