In the UK during 2015 women's participation in marathon increased by 12% whilst men's decreased by 13%. The impact of role models isn't always as measurable as the influence Kathy Switzer has had on the running revolution. Often it can be on a much more personal individual level. When we produced a series of films for The Climbing Hangar it was evident that for many of the climbing wall's members, young and old, male and female, that watching World Cup Champion Shauna Coxsey was very motivating. Similarly when we worked with Paralympian hand biker Karen Darke on our film Impossible, as she tackled an Ironman triathlon in
Portugal, the level of inspiration for all around her was electric.I f we had to choose the most rewarding aspect of what we do it would almost certainly be the chances we get to work with so many different, amazing characters. As well as helping them share and promote their message, we also find ourselves inspired. This year looks set to be an exciting one for us at LWimages, with some great projects involving many unique and talented people, we're hoping that we can help them become some of the best role models of 2017.