However there probably aren't too many universal gear memories, after all, whilst most of us may have come to live our first pair of walking boots despite the blisters, a lot of us will have had different makes and models. That is with one exception…. Ordnance Survey or OS maps.
Those miracles of cartography, that as youngsters we'd always struggle to fold up properly, are able to convert a huge sweeping mountain range into intricate bands of orangey squiggles. Tiny black wiggly lines with jumping contour height outline big rocky cliffs whilst zig zags of dashed lines point out the path to be followed, and a pale blue wigwam symbol marks the final objective –the evening's campsite. Although sometimes the finish line would be the neighboring symbol of PH for public house!
Ordnance Survey started making maps in 1791. Their first map took 3 years to create and cost 3 times the average weekly wage. Over the two centuries since the OS has published millions of maps. But they've also evolved into a diverse modern
information company. Today as well as still dominating the field in paper and digital maps, the OS is a leader in digital data, with projects ranging from inter-active learning services for schools, to technology for driverless cars through to pioneering work for future 5G networks.
As part of that futuristic range of work, the OS has developed a handheld range of GPS navigational units, and we were delighted at LWimages to be invited to work with the OS to launch their new product range. The campaign included a comprehensive range of images from some the wilder corners of the UK landscape together with the film Lost in Adventure featuring the adventurer Sean Conway. Sean is best known for his irreverent approach to adventure, for example swimming 900 miles from Lands End to John O'Groats, a journey he's also cycled and run. Our film aimed to capture Sean's natural enthusiasm and unique character while embedding OS's hi-tech creativity within the traditions of the British landscape – an approach we felt reflected the Ordnance Survey's stature as a centuries old pillar of British exploration as well as a modern innovator.